You’ve heard it all before: “No deal flow,” “Keep bootstrapping,” “Come back when you have more traction,” “We LOVE what you’re building but…”

Meanwhile, your inbox is flooded with rejection emails that could’ve been written by ChatGPT on a bad day.

The truth? Most startups fail at fundraising because they don’t know how to make investors (or customers) obsessed with them.

That’s where this book comes in.

The Irresistible Startup goes into detail on the real deal behind what makes a startup investible and the battle-tested tools founders have used to make it happen:

✅ How to get investors’ attention (because most cold emails aren’t going to cut it)
✅ What investors personas really want (so you can stop pitching the wrong people)
✅ How to create a winning pitch deck (hint: your slides are probably full of fluff)
✅ Exactly what you need to know when it comes to the data room (so when you do unicorn, you don’t get screwed)