Entrepreneurship Through Acquisition in Action:

How a Rebrand and Revamped Website Helped Ravix Group Unlock New Lead Gen Channels

With Strategic Marketing Support from Taylor Street 💛

When Timi Okah stepped into the CEO role at Ravix Group through a Kingsway-backed search fund, he inherited more than a financial services company—he took on the challenge to grow fast and grow smart.

With pressure from investors, a lean, service-focused internal team, and a brand that hadn’t kept up with the company’s capabilities, Timi knew Ravix needed a marketing partner who could deliver results without slowing him down.

That’s when Taylor Street Collective entered the picture. Bringing both the growth mindset of startup marketing and the previous experience of what it takes to build a breakthrough brand in the industry, Taylor Street put Timi’s ambitions into action.

  • About Ravix Group →

  • Ravix Group is a leading provider of outsourced financial and operational services for high-growth startups, venture-backed companies, and emerging enterprises.

  • From fractional CFO support and technical accounting to HR advisory and IPO readiness, Ravix delivers the trusted expertise growing businesses need to navigate complex financial moments with confidence.

  • Backed by Kingsway Capital and led by search fund CEO Timi Okah, Ravix combines deep experience with a modern, partnership-first approach.

Turning Pressure into Performance: Challenges vs. Opportunities

THE CHALLENGES:

  • A brand and website that didn’t reflect the sophistication of Ravix’s services

  • No formal marketing function or strategy in place

  • Lack of visibility with key audiences like search funders and acquisition-focused operators

  • No consistent content or lead generation program

  • Social presence was limited and reactive

THE OPPORTUNITIES:

  • Rebrand and website refresh that clearly positioned Ravix as a modern, trusted financial partner

  • Fractional CMO-level support, plus a full execution team ready to move fast

  • Custom personas and a GTM plan designed specifically for the search fund ecosystem

  • A calendar of weekly blogs, newsletters, and lead-gen assets that build trust and convert

  • Consistent expert-driven content + strategic amplification and tagging to expand reach

  • Brand & Website Refresh: We modernized the Ravix brand and restructured their website to better reflect their value, services, and key differentiators.

  • Ongoing Content Creation: Weekly blogs, downloadable guides, and newsletters—all designed to answer the real questions startup CFOs and operators are asking.

  • SEO & Organic Growth: We rebuilt their SEO strategy around high-intent keywords like “fractional CFO services,” “wind down a startup,” and “technical accounting services,” and saw measurable ranking jumps within months.

  • Social Media Management: From ghostwriting to engagement strategy, we helped Ravix build consistent, expert-driven visibility on LinkedIn and beyond.

  • Search Fund Strategy: Knowing Timi’s unique path, we created custom personas and go-to-market plans for reaching search fund investors and operators, a channel that’s now a key strategic focus.

THE SOLUTION

Taylor Street became Ravix Group’s fractional marketing team, blending strategic leadership with hands-on execution.

Taylor Street stepped in as Ravix Group’s fractional marketing partner, leading a rebrand and launching a full-scale marketing program focused on long-term growth.

Here’s what we tackled together:

THE RESULTS

Immediate Impact, Long-Term Lift

Within days of launching their new website in June 2024, Ravix began ranking for high-intent keywords they’d been targeting since fall 2023—including "wind down a startup" But that’s not all…

Within first year of launching their new brand and website with Taylor Street, Ravix Group saw:

  • 67% Increase in Organic Sessions

  • From 0 to 30 Inbound Leads in the First 90 Days — a 300% increase in inbound interest.

  • 20 New Keywords Ranking in Top 1-2 Pages with 6 months of launching the new website

  • 20% Increase in New Social Followers, plus a 14% boost in engagement

PLUS:

+ Newsletter engagement consistently above B2B benchmarks

+ Top-of-funnel content (such as their blog on "cost of closing a startup") drives consistent traffic and trust

+ Partner strategy in place with podcast guests, banks, and other key ecosystem players

“Ravix Group spent two decades building our brand—Taylor Street helped us refine it, amplify it, and make it more memorable in a crowded space"

Timi Okah, CEO, Ravix Group

Ready to Grow Like Ravix Did?

If you’re a search fund CEO navigating the early days of ownership, you don’t have time to figure marketing out later.

Taylor Street helps you build a marketing engine that actually drives revenue, starting from day one. Whether you need a smarter GTM strategy, a partner to lead execution, or both—we’ve got you.

Schedule a strategy consultation to see how we can help scale your recently acquired business: