How We Launched a B2B Website That Got Leads in Its First Month
A rebrand, rebuild, and a website that started delivering results on day one.
I’ve never worked with a company that didn’t have “redo website” written somewhere on my First 30-60-90 Days list. Most of the time, the site is fine—decent traffic, a trickle of inbound, but not aligned with the company’s actual goals or growth stage. So we rebuild it, and we usually see a nice lift in both visibility and conversions.
But it wasn’t until recently that I saw a B2B website go from basically zero—no real SEO foundation, no conversion paths, no pipeline impact—to substantial traffic and keyword rankings right away and qualified lead gen within a single week (click to jump to specific results below).
That kind of transformation doesn’t happen by accident. It happens when the website is built from the ground up to reflect who the business is becoming, not just who it’s been. If you're a small business owner, post-acquisition leader, or scaling startup CEO, this guide is for you.
Before We Get Into It: Here’s Why Your Website Doesn’t Get Traffic or Leads At First
Most underperforming websites fail for the same 3 reasons:
1. It was built around how the company talks about itself, not how buyers search for or evaluate solutions.
There’s a mismatch between your internal language and your audience’s intent. Your site isn’t showing up in search—and even when it does, it’s not speaking your buyer’s language. Remember: “Your website isn’t a brochure—it’s a growth engine” (Ross Simmonds).
2. It looks polished but lacks a real growth strategy.
Many B2B sites are designed by agencies that prioritize visuals over performance. No thought was given to SEO structure, lead flow, or clear positioning. It’s pretty, but passive.
3. There’s no clear path to conversion.
If someone wanted to work with you, could they figure out how in under 10 seconds? Most sites bury CTAs, over-complicate forms, or offer no compelling reason to act. “Every single page on your website should we written, designed, and developed with two goals in mind: 1) take a desired and defined action, 2) I know what this brand does.” (Me, or probably something I read in the Inbound Academy years ago).
Without these goals, clear gaps arise that don’t just cost you visibility—they cost you pipeline.
Okay finally, here’s how to launch a new website that actually drives traffic—and turns that traffic into qualified leads.
With quotes from some of the brilliant minds that inspired our approach at Taylor Street Co.
1. Start with Strategy, Not Just Design
“Design is what makes you look credible—but content is what makes you trustworthy.” (Ann Handley) Before you touch wireframes or colors, step back and define:
Who you're trying to attract (buyers, investors, talent?)
What action do you want them to take (book a call, download a guide, join a newsletter?)
What makes your offer credible (past performance, team, backing, traction?)
A high-performing website isn’t about aesthetics—it’s about strategic messaging and user flow. That means mapping the buyer journey, building clear calls-to-action, and designing a narrative that builds trust from the first scroll.
2. Optimize for the Right Traffic—Before You Launch
Most founders or operators wait to “do SEO” until months after launch. That’s too late. As Aleyda Solis puts it “SEO starts before your site goes live.”
Instead:
Do keyword research early. Know what your audience is searching for.
Build your site structure around those terms. (Hint: don’t bury your services three clicks deep.)
Create pages that match search intent. What’s the one page your ideal customer should land on? Build that first.
A great website doesn't just look good—it ranks well from day one because it was built for discoverability.
3. Get to the Point—Fast
If someone lands on your homepage and can’t answer three questions within five seconds, they’re gone (Andy Raskin):
What does this company do?
Who is it for?
Why should I trust them?
This is where many post-acquisition businesses stumble. The site speaks in generalities or legacy messaging that doesn’t reflect who the company is now. Don’t bury your positioning in vague mission statements. Clarity converts.
4. Make Conversion Easy
Websites fail when they make it too hard to act.
Make sure:
Your contact forms are visible and frictionless
You have CTAs on every key page—not just the homepage
You offer a low-commitment entry point (newsletter, downloadable resource, quick intro call)
You reinforce social proof (logos, testimonials, investor backing, team experience)
Every page should have a job—and every job should ladder up to lead generation or brand trust.
5. Launch Is Just One Step
The day your new website goes live isn’t the end of the process—it’s the start of the experiment. Watch the data. Test headlines. Try new CTAs. Add content. Strengthen SEO.
The companies that win online treat their site like a living, breathing product—not a one-and-done project.
If your goal is to grow through content-driven SEO/GEO/AEO, don’t wait until your website is live. Both before and after a new website goes live, we were already publishing strategic content that performed well on search and social. This built a ground swell so that, when the site went live with the improvements to the look, UX, technical SEO, and CRO, all of the investments we made in content were set up for success to start paying off.
Real-World Results
One operator-led business waited three years post-acquisition to invest in a rebrand and rebuild their website. Within 90 days of launching their new site, they saw:
Zero - 30 inbound leads (300% increase)
67% increase in organic sessions
20 new keywords ranking on pages 1–2 of Google
20% boost in social following and 14% increase in engagement
And it wasn’t a fluke. It was the result of a brand and website designed around growth from the ground up.
